I have years of event promotion experience, specializing in arts, culture, and academic events.

As social media and communication technologies have evolved, I’ve updated and adapted my approach to building brands, growing audiences, and connecting people with events to encompass a multi-channel strategy across online and offline platforms.

I’ve planned, managed, and consulted on promotional campaigns for Cambridge Day, Regent Theatre, Friends of NoB, Hump Day News, QRO Magazine, and the Phenomenology Research Group.

For a selection of events I’ve spearheaded, visit Event Planning.

Some of the basic promotional tools in the toolkit include

• newsletters and email list managers
• social media and social media management platforms
• print and online advertisements
• photo and video editing software

Newsletters and email-marketing

Email inboxes are sacred ground. You can make the most gains there with the right message, or lose members of your audience forever with the wrong message.

As important as the message itself is how it’s delivered. Communications that arrive too frequently, or formatted poorly and off brand, or are tailored to the wrong subset of your audience, will push people away.

On behalf of organizations like the Regent Theatre, Hump Day News, and the Phenomenology Research Group, I’ve used my copy-writing skills to craft the right message. And I’ve delivered it the right way to the right people with standalone email marketing platforms (Mailchimp, Constant Contact) as well as CMS-integrated email marketing platforms (Squarespace).

Social Media and Management Platforms

Social media is an inevitable part of promotion these days, but it’s not inevitable that an organization is using it correctly to build their brand, communicate their message, and generate interest in their events.

I have over a decade of experience using social media to promote brands and events. Some organizations have large potential audiences and a broad focus, requiring continuous and broad-based social media campaigns to cultivate an ongoing rapport with their audience. At Regent Theatre, Cambridge Day, and Hump Day News, I’ve built social media campaigns that put the brand, products & services, and event in front of tens of thousands of people.

The larger the campaign, the more helpful social media management platforms can be. I’ve used platforms, such as Hootsuite and dlvr.it, at Regent Theatre, Cambridge Day, and Hump Day News to plan and execute large-scale social media campaigns across a variety of platforms, including Facebook, Instagram, Threads, X, TikTok, Bluesky, Mastodon, Youtube, and more.

Other organizations have more niche audiences and lower frequency promotional needs. I’ve worked with smaller groups like the Friends of North of Broadway and the Phenomenology Research Group to customer tailor the promotional approach to their unique audiences, which cluster around issues rather than products & services.

Print and online advertisements

Print ads are a tried-and-true method, even in a time of declining print media. Online ads are the modern alternative, which can offer good value for the money. Social media ads (“boosted posts”) are another variant of online ads that I’ve worked with at Regent Theatre.

Photo and editing software

I quick mention here that I’ve built the assets myself for these promotional campaigns, depending on the needs of the client. Whether it’s photo editing (Canva, Photoshop) or video editing (Canva, Clipchamp, Premiere Pro), I can custom build the requisite assets according to the needs of the promotional campaign. You can discover work samples at the “Visual” dropdown in the header.