I help individuals, non-profits, and businesses build brands, grow audiences, and promote products and services through multi channel marketing strategies tailored to their budget. I can provide end-to-end support with planning, channel selection, content creation, implementation, and data-driven optimization that will enable you to set your sights even higher the next time.

Need help reaching your marketing goals? Reach out for a free consultation.

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Projects

Tools

CRM, web, and social media analytics

You might already have the tools for market research in front of you, but lack the comfort level to take full advantage. I can help you harvest the data from your CRM software, website, Google Analytics, and social media portfolio to get a better idea of whom you’re reaching – and whom you’re not. With a more comprehensive grasp of your starting point, you can more confidently plan the path to your marketing goals at the finish line.

Website design

With website building experience across multiple CMSs, I can optimize your site to increase traffic, achieve a more positive user experience, and improve conversion rates. This is accomplished through building more intentional website architecture, attention-focusing visual design, and concise, SEO-informed textual copy. Maybe you want to set up an online store? And if you’re interested in search engine marketing to boost your traffic, I can help with that too.

Social media and content schedulers

There’s no “one-size-fits-all” strategy for how an individual, non-profit, or business should use social media. As a social media manager and consultant, I have helped clients build the social media portfolio that best fits them and devise a sustainable strategy for using it that complements their goals. I developed and consulted on strategies, boosted and unboosted, with the main social platforms for business (Facebook, Instagram, X, TikTok, Youtube and more). I can also recommend and install content schedulers (Hootsuite, DLVRT, etc.) for precision deployment of your content.

Email marketing

Marketing directly to inboxes is a powerful tool. But there are Dos and Don’ts to get the most out of it without turning off your audience. I can help you plan an effective messaging strategy, recommend email marketing tools (Mailchimp, Constant Contact, etc.), custom build attractive email templates within them, massage your marketing copy to draw focus where you want it, and interpret the analytics to refine your strategy and improve our outcomes.

Print advertising

Who says “print is dying”? Sometimes old-fashioned is the best-fashioned. If your audience numbers among the circulation of a newspaper or magazine, a well-placed advertisement can pay off. I can help you decide whether print ads should be part of your overall strategy, pick the right outlets, and design an advertisement optimized for print.

Copywriting

Choose your words wisely. With over a decade of experience writing promotional copy, I can help you refine your message to reach your audience with copy for your website, social media, print and digital advertisements, email marketing, and more.

Graphic design, photo editing & video editing

Once the marketing strategy has been planned, I can build the assets to implement it with popular and industry-leading software (Canva, Adobe suite). Logos, graphics for websites, posters, social media posts, and promotional videos shorts to advertise your brand, product, or service.

Event planning

Projects

Client: Cambridge Day

Event: Cambridge Day Record Store Walk (4/12/25)

Goals: build brand, strengthen B2B connections, raise profile in community event space

Strategy: collaborated with promotional partners (record shops, artists, and Cambridge Community Center) to spread marketing; built landing page for web, static ads for web and social media; designed and printed physical posters; interpolated event promotion into articles at Cambridge Day; promoted the event through Hump Nights ticket giveaway; and provided day-of logistical support and post-event coverage via Hump Day News.

Visit landing page.

Clients: Regent Theatre and theatre clientele

Events: Concert, film, sundry shows (2022-2025)

Goals: increase ticket sales on behalf of clients (promoters, bookers, artists) renting Regent Theatre for their shows; otherwise, promote the in-house events, grow audiences for theatre, build the brand, and market theatre business initiatives (Memberships, Gift Cards, etc.)

Strategy: coordinate with the rental clients to devise a multi channel marketing to fit their show and budget; the typical campaign for a show included a mix of web, social media, and email marketing with static ads and promotional video spots; if the budget allowed, TV and radio spots; promotional ticket specials; promotional partnerships with media, where available; and day-of logistical support.

Client: Hump Day News (Hump Nights)

Events: Hump Nights (2023-present)

Goals: promote local music and film; grow audiences; build brand for Hump Nights (Hump Day News)

Strategy: collaborate with Hump Nights Partners (bookers, venues, artists) to draw up a monthly slate of shows; build ticket giveaway quiz landing page on web; promote quiz and individual events dates through social media posts, physical media, and email marketing; provide logistical support to Partners to connect quiz winner to free pair of tickets to Hump Nights slate.

The flagship promotion is a monthly ticket giveaway in which the lucky winner gets a pair of tickets to the entire month’s Hump Nights slate.

Ace the Quiz, Win the Tickets!

Client: QRO Magazine

Event: music event series sponsorships (2010-2011)

Goals: build brand; grow audiences; raise profile within live performance space

Showcases:

(QRO-sponsored) Neon Marshmallow Fest: NYC (10/14/2011)
QRO & Creamteam Present: WAY OUT WEIRD (4/21/2011)
QRO & Creamteam Present: HOLIDAY PARTY (11/4/2010)
AMPEATER/QRO Magazine Showcase at Northside Festival (6/27/2010)
QRO PRESENTS: NERD PARADE at P.A.’s Lounge (5/17/2010)

Client: Phenomenology Research Group (Loyola University Chicago)

Events: series of philosophy seminars, conferences, and colloquia (2012-2016)

Goals: promote series and speakers; generate interest and attendance; build brand

Strategy: coordinate with speakers and research group to plan event calendar; promote dates through website, social media, and email marketing; design a logo for use consistently across platforms to build brand awareness.

From about 2011-2016 I produced promotional material, the newsletter, and handled sundry logistics to ensure the ongoing growth and success of the series.